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Statistical methods in customer rela...

Kumar, V., (1957-)

Statistical methods in customer relationship management[electronic resource] /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	658.8/12015195
タイトル / 著者:	Statistical methods in customer relationship management/ V. Kumar, J. Andrew Petersen.
著者:	Kumar, V.,
その他の著者:	Petersen, J. Andrew.
出版された:	Chichester, West Sussex, U.K. : : Wiley,, 2012.
記述:	1 online resource (xv, 272 p.) : : ill.
主題:	Customer relations - Management.
主題:	Customer relations - Management
国際標準図書番号 (ISBN) :	9781118349205 (electronic bk.)
国際標準図書番号 (ISBN) :	1118349202 (electronic bk.)
国際標準図書番号 (ISBN) :	9781118349212 (electronic bk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000228] null:	Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
[NT 15000229] null:	Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118349212

Statistical methods in customer relationship management[electronic resource] /
Kumar, V.,1957-

Statistical methods in customer relationship management[electronic resource] /V. Kumar, J. Andrew Petersen. - Chichester, West Sussex, U.K. :Wiley,2012. - 1 online resource (xv, 272 p.) :ill.

Includes bibliographical references and index.

Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.

ISBN: 9781118349205 (electronic bk.)

LCCN: 2012014504Subjects--Topical Terms:

338310
Customer relations
--Management.

LC Class. No.: HF5415.5 / .K864 2012

Dewey Class. No.: 658.8/12015195

Statistical methods in customer relationship management[electronic resource] /
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003 OCoLC
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010 $a 2012014504
020 $a 9781118349205 (electronic bk.)
020 $a 1118349202 (electronic bk.)
020 $a 9781118349212 (electronic bk.)
020 $z 1118349210 (electronic bk.)
020 $z 9781118349182
020 $z 1118349180
020 $z 9781118349199
020 $z 1118349199
020 $z 9780821395387
020 $z 9781119993209 (cloth)
035 $a (OCoLC)784708386 $z (OCoLC)809248236 $z (OCoLC)846907656
035 $a ocn784708386
040 $a DLC $b eng $c DLC $d YDX $d EBLCP $d OCLCO $d N $d MHW $d E7B $d DG1 $d YDXCP $d OCLCQ $d COO $d UMI
050 1 0 $a HF5415.5 $b .K864 2012
082 0 0 $a 658.8/12015195 $2 23
100 1 $a Kumar, V., $d 1957- $3 622641
245 1 0 $a Statistical methods in customer relationship management $h [electronic resource] / $c V. Kumar, J. Andrew Petersen.
260 $a Chichester, West Sussex, U.K. : $b Wiley, $c 2012.
300 $a 1 online resource (xv, 272 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
520 $a Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
588 $a Description based on online resource; title from digital title page (viewed on Oct. 5, 2012).
650 0 $a Customer relations $x Management. $3 338310
650 0 $a Customer relations $x Management $x Statistical models. $3 622643
700 1 $a Petersen, J. Andrew. $3 622642
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118349212

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