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The brand glossary[electronic resour...

Swystun, Jeff.

The brand glossary[electronic resource] /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	658.8'27'03
タイトル / 著者:	The brand glossary/ edited by Jeff Swystun.
その他の著者:	Swystun, Jeff.
出版された:	Basingstoke : : Palgrave Macmillan,, 2007.
記述:	1 online resource (vi, 133 p. : : ill.)
注記:	Title from e-book title screen (viewed Oct. 15, 2007).
主題:	Brand name products
主題:	Brand name products - Terminology.
主題:	BUSINESS & ECONOMICS - Advertising & Promotion.
国際標準図書番号 (ISBN) :	0230626408 (electronic bk.)
国際標準図書番号 (ISBN) :	9780230626409
国際標準図書番号 (ISBN) :	0230626408
[NT 15000227] null:	Includes bibliographical references (p. 133).
[NT 15000228] null:	Contains an A-Z guide to brand terms, processes and best practices.
[NT 15000229] null:	Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
電子資源:	An electronic book accessible through the World Wide Web; click for information

The brand glossary[electronic resource] /
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (vi, 133 p. :ill.)

Title from e-book title screen (viewed Oct. 15, 2007).

Includes bibliographical references (p. 133).

Contains an A-Z guide to brand terms, processes and best practices.

Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.

ISBN: 0230626408 (electronic bk.)

Standard No.: 10.1057/9780230626409doi

Source: 082472MIL

LCCN: 2009659179Subjects--Topical Terms:

226387
Brand name products
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27'03

The brand glossary[electronic resource] /
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245 0 4 $a The brand glossary $h [electronic resource] / $c edited by Jeff Swystun.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2007.
300 $a 1 online resource (vi, 133 p. : $b ill.)
500 $a Title from e-book title screen (viewed Oct. 15, 2007).
504 $a Includes bibliographical references (p. 133).
505 0 $a Contains an A-Z guide to brand terms, processes and best practices.
520 $a Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
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