The brand glossary[electronic resour...
Swystun, Jeff.

 

  • The brand glossary[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8'27'03
    書名/作者: The brand glossary/ edited by Jeff Swystun.
    其他作者: Swystun, Jeff.
    出版者: Basingstoke : : Palgrave Macmillan,, 2007.
    面頁冊數: 1 online resource (vi, 133 p. : : ill.)
    附註: Title from e-book title screen (viewed Oct. 15, 2007).
    標題: Brand name products
    標題: Brand name products - Terminology.
    標題: BUSINESS & ECONOMICS - Advertising & Promotion.
    ISBN: 0230626408 (electronic bk.)
    ISBN: 9780230626409
    ISBN: 0230626408
    書目註: Includes bibliographical references (p. 133).
    內容註: Contains an A-Z guide to brand terms, processes and best practices.
    摘要、提要註: Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.
    電子資源: An electronic book accessible through the World Wide Web; click for information
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