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Intellectual property and the brain[electronic resource] :how neuroscience will reshape legal protection for creations of the mind /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	346.73048
書名/作者:	Intellectual property and the brain : how neuroscience will reshape legal protection for creations of the mind // Mark Bartholomew, University at Buffalo School of Law.
作者:	Bartholomew, Mark.
出版者:	Cambridge, United Kingdom ; : Cambridge University Press,, 2022.
面頁冊數:	ix, 194 p. : : ill., digital ;; 24 cm.
附註:	Title from publisher's bibliographic system (viewed on 18 Jul 2022).
標題:	Intellectual property - United States.
標題:	Copyright - United States.
標題:	Copyright infringement - United States.
標題:	Neurosciences - Law and legislation - United States.
標題:	Law - Psychological aspects.
ISBN:	9781009189545
ISBN:	9781009189569
ISBN:	9781009189552
內容註:	Copyright and creativity -- Inside the design process -- Neuroaesthetics and copyright infringement -- Seeing design -- Neuromarks -- How to take creativity seriously -- Know your audience -- Advertising, fast and slow.
摘要、提要註:	Although legal scholars have begun to explore the implications of neuroscientific research for criminal law, the field has yet to assess the potential of such research for intellectual property law - a legal regime governing over one-third of the US economy. Intellectual Property and the Brain addresses this gap by showing how tools meant to improve our understanding of human behavior inevitably shape the balance of power between artists and copyists, businesses and consumers. This first of its kind book demonstrates how neuroscience can improve our flawed approach to regulating creative conduct and commercial communications when applied with careful attention to the reasons that our system of intellectual property law exists. With a host of real-life examples of art, design, and advertising, the book charts a path forward for legal actors seeking reforms that will unlock artistic innovation, elevate economic productivity, and promote consumer welfare.
電子資源:	https://doi.org/10.1017/9781009189545

Intellectual property and the brain[electronic resource] :how neuroscience will reshape legal protection for creations of the mind /
Bartholomew, Mark.

Intellectual property and the brainhow neuroscience will reshape legal protection for creations of the mind /[electronic resource] :Mark Bartholomew, University at Buffalo School of Law. - Cambridge, United Kingdom ;Cambridge University Press,2022. - ix, 194 p. :ill., digital ;24 cm.

Title from publisher's bibliographic system (viewed on 18 Jul 2022).

Copyright and creativity -- Inside the design process -- Neuroaesthetics and copyright infringement -- Seeing design -- Neuromarks -- How to take creativity seriously -- Know your audience -- Advertising, fast and slow.

Although legal scholars have begun to explore the implications of neuroscientific research for criminal law, the field has yet to assess the potential of such research for intellectual property law - a legal regime governing over one-third of the US economy. Intellectual Property and the Brain addresses this gap by showing how tools meant to improve our understanding of human behavior inevitably shape the balance of power between artists and copyists, businesses and consumers. This first of its kind book demonstrates how neuroscience can improve our flawed approach to regulating creative conduct and commercial communications when applied with careful attention to the reasons that our system of intellectual property law exists. With a host of real-life examples of art, design, and advertising, the book charts a path forward for legal actors seeking reforms that will unlock artistic innovation, elevate economic productivity, and promote consumer welfare.

ISBN: 9781009189545Subjects--Topical Terms:

393294
Intellectual property
--United States.

LC Class. No.: KF2979 / .B39 2022

Dewey Class. No.: 346.73048

Intellectual property and the brain[electronic resource] :how neuroscience will reshape legal protection for creations of the mind /
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