| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
796.06/9 |
| 書名/作者: |
Sport business in the United States : contemporary perspectives // edited by Brenda G. Pitts and James J. Zhang. |
| 其他作者: |
Pitts, Brenda G. |
| 出版者: |
Abingdon, Oxon ; : Routledge,, 2021. |
| 面頁冊數: |
1 online resource. |
| 標題: |
Sports - Economic aspects - United States. |
| 標題: |
Sports administration - United States. |
| ISBN: |
9781000203097 (electronic bk.) |
| ISBN: |
1000203093 (electronic bk.) |
| ISBN: |
9781003058625 (electronic bk.) |
| ISBN: |
1003058620 (electronic bk.) |
| ISBN: |
9781000203257 |
| ISBN: |
1000203255 |
| ISBN: |
9781000203172 |
| ISBN: |
1000203174 |
| ISBN: |
0367528401 |
| ISBN: |
9780367528409 |
| 摘要、提要註: |
"Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the developmentof women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating newperspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"-- Provided by publisher. |
| 電子資源: |
https://www.taylorfrancis.com/books/9781003058625 |