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The affluent consumer[electronic resource] :marketing and selling the luxury lifestyle /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/343
書名/作者:	The affluent consumer : marketing and selling the luxury lifestyle // Ronald D. Michman and Edward M. Mazze.
作者:	Michman, Ronald D.
其他作者:	Mazze, Edward M.
出版者:	Westport, Conn. : : Praeger Publishers,, 2006.
面頁冊數:	x, 194 p. ;; 25 cm.
標題:	Affluent consumers - United States.
標題:	Luxuries - Marketing. - United States
標題:	Target marketing - United States.
ISBN:	0313086516 (e-Book)
ISBN:	9780313086519 (e-Book)
ISBN:	0275992829 (alk. paper)
ISBN:	9780275992828 (alk. paper)
書目註:	Includes bibliographical references (p. [175]-185) and index.
內容註:	Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

The affluent consumer[electronic resource] :marketing and selling the luxury lifestyle /
Michman, Ronald D.

The affluent consumermarketing and selling the luxury lifestyle /[electronic resource] :Ronald D. Michman and Edward M. Mazze. - Westport, Conn. :Praeger Publishers,2006. - x, 194 p. ;25 cm.

Includes bibliographical references (p. [175]-185) and index.

Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.

ISBN: 0313086516 (e-Book)

LCCN: 2006021766Subjects--Topical Terms:

761810
Affluent consumers
--United States.

LC Class. No.: HF5415.33.U6 / M53 2006

Dewey Class. No.: 658.8/343

The affluent consumer[electronic resource] :marketing and selling the luxury lifestyle /
LDR:01401nmm a2200265 a 4500 001 534362
003 DLC
005 20070530155148.0
008 230706s2006 ctu sb 001 0 eng
010 $a 2006021766
020 $a 0313086516 (e-Book)
020 $a 9780313086519 (e-Book)
020 $a 0275992829 (alk. paper)
020 $a 9780275992828 (alk. paper)
035 $a 00000006
040 $a DLC $c DLC $d BAKER $d C#P $d YDXCP $d OCLCQ $d IXA $d BTCTA $d DLC
043 $a n-us---
050 0 $a HF5415.33.U6 $b M53 2006
082 0 0 $a 658.8/343 $2 22
100 1 $a Michman, Ronald D. $3 410398
245 1 4 $a The affluent consumer $h [electronic resource] : $b marketing and selling the luxury lifestyle / $c Ronald D. Michman and Edward M. Mazze.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2006.
300 $a x, 194 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [175]-185) and index.
505 0 $a Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
650 0 $a Affluent consumers $z United States. $3 761810
650 0 $a Luxuries $z United States $x Marketing. $3 761811
650 0 $a Target marketing $z United States. $3 340949
700 1 $a Mazze, Edward M. $3 410399
776 0 $c Original $z 0275992829
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313086519 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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