| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.4038011 |
| 書名/作者: |
Digital transformation in business (theory/practice)/ Ela Sibel Bayrak Meydanoglu ... [et al.]. |
| 其他作者: |
Bayrak Meydanoglu, Ela Sibel. |
| 出版者: |
New York : : Peter Lang,, 2020. |
| 面頁冊數: |
188 p. : : ill., digital ;; 24 cm. |
| 標題: |
Business - Congresses. - Data processing |
| ISBN: |
9783631820896 |
| ISBN: |
9783631817186 |
| 摘要、提要註: |
"In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing, etc. The companies that fail to implement digital transformation will find it difficult to survive in the business. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues of digital transformation. The academic papers presented in the conference constitute the chapters of this book"-- |
| 電子資源: |
https://www.peterlang.com/document/1111357 |