| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/71 |
| 書名/作者: |
Cross-border e-commerce marketing and managing/ Md Rakibul Hoque and R. Edward Bashaw, editors. |
| 其他作者: |
Hoque, Md. Rakibul. |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2021. |
| 面頁冊數: |
1 online resource (xvii, 349 p.) |
| 標題: |
Electronic commerce - Management. |
| 標題: |
Internet marketing. |
| 標題: |
International trade. |
| ISBN: |
9781799858249 (ebk.) |
| ISBN: |
9781799858232 (hbk.) |
| ISBN: |
9781799866138 (pbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Chapter 1. Cross-border e-commerce: an emerging norm -- Chapter 2. Technologies for cross-border e-commerce -- Chapter 3. Supply chain in cross-border e-commerce -- Chapter 4. Cross-border e-commerce payments -- Chapter 5. Cross-border e-commerce security issues and protections -- Chapter 6. Marketing and advertisement in cross-border e-commerce -- Chapter 7. Global brand and global consumers -- Chapter 8. Digital marketing -- Chapter 9. Social network and social commerce -- Chapter 10. Managing human resources in e-commerce -- Chapter 11. Big data, artificial intelligence, and the Internet of things in cross-border e-commerce -- Chapter 12. Cross-border e-commerce and small medium enterprises (SMEs) -- Chapter 13. Understanding the current research of cross-border e-commerce: a systematic literature review. |
| 摘要、提要註: |
"This book will broaden the knowledge on the cross-border e-Commerce industry by bringing the findings and discussion on the driving forces, theoretical backgrounds, legal and logistic framework, law and taxation, trends and technology-integration and case studies pertinent to the cross-border e-Commerce industry"-- |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5823-2 |