| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/342 |
| 書名/作者: |
Emotional, sensory, and social dimensions of consumer buying behavior/ Ana Maria Soares and Maher Georges Elmashhara, editors. |
| 其他作者: |
Soares, Ana Maria, |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2020. |
| 面頁冊數: |
1 online resource (xx, 424 p.) |
| 標題: |
Consumer behavior. |
| 標題: |
Retail trade. |
| ISBN: |
9781799822226 (ebk.) |
| ISBN: |
9781799822202 (hbk.) |
| ISBN: |
9781799822219 (pbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Section 1. In-store experience. Chapter 1. Ambient encounters in retail "discounters": how store environment drives customer satisfaction ; Chapter 2. An eye tracking study of the effect of sensory and price in-store displays ; Chapter 3. The sensory dimension of sustainable retailing: analysing in-store green atmospherics ; Chapter 4. Emotion tracking: possibilities for measuring emotional consumer experiences ; Chapter 5. Experiential marketing: understanding the nature of experiences in emerging markets' grocery retailing ; Chapter 6. Future research directions in sensory marketing -- Section 2. Online experience. Chapter 7. Can virtual customer service agents improve consumers' online experiences?: the role of hedonic dimensions ; Chapter 8. Did you read the customer reviews before shopping?: the effect of customer reviews about online retail platforms on consumer behavioral responses ; Chapter 9. The role of social commerce components on the consumer decision-making process ; Chapter 10. Tactile sensations in e-retailing: the role of web communities -- Section 3. Other experiences. Chapter 11. Sophisticated segments of the market: changes in consumer dynamics and behaviors ; Chapter 12. Food retail in the rural periphery using the example of Germany: identifying success factors ; Chapter 13. Consumer emotions research in luxury contexts in emerging economies ; Chapter 14. Cause-related marketing and consumer buying behavior: opportunities and challenges. |
| 摘要、提要註: |
""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"-- |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2220-2 |