| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
338.4791 |
| 書名/作者: |
Behavioral economics for tourism : perspectives on business and policy in the travel industry // Milena S. Nikolova. |
| 作者: |
Nikolova, Milena S., |
| 出版者: |
Amsterdam : : Academic Press,, 2021. |
| 面頁冊數: |
1 online resource. |
| 標題: |
Tourism. |
| 標題: |
Economics - Psychological aspects. |
| ISBN: |
9780128138120 (electronic bk.) |
| ISBN: |
9780128138083 |
| 書目註: |
Includes bibliographical references and index. |
| 摘要、提要註: |
"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"-- |
| 電子資源: |
https://www.sciencedirect.com/science/book/9780128138083 |