| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/720285574 |
| 書名/作者: |
Blockchain technology and applications for digital marketing/ Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. |
| 其他作者: |
Bansal, Rohit, |
| 出版者: |
Hershey, PA : : Business Science Reference,, 2021 |
| 面頁冊數: |
1 online resource (xxiv, 329 p.) |
| 標題: |
Internet marketing. |
| 標題: |
Blockchains (Databases) |
| ISBN: |
9781799880837 (ebk.) |
| ISBN: |
9781799880813 (hbk.) |
| ISBN: |
9781799880820 (pbk.) |
| 書目註: |
Includes bibliographical references (p. 286-318) and index. |
| 摘要、提要註: |
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |
| 電子資源: |
https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 |