• Crush price objections[electronic resource] :sales tactics for holding your ground and protecting your profit /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.85
    書名/作者: Crush price objections : sales tactics for holding your ground and protecting your profit // by Tom Reilly.
    作者: Reilly, Thomas P.
    出版者: New York : : McGraw-Hill,, c2010.
    面頁冊數: x, 182 p.
    標題: Selling.
    標題: Sales management.
    ISBN: 9780071664660
    ISBN: 0071664661
    ISBN: 9780071702676
    內容註: Facing reality -- Factors that affect price sensitivity -- Price shoppers -- Buyers want more than a cheap price -- Competing on price -- Price and value -- Preparing to sell in a price-sensitive market -- Preemptive probing -- Presenting your solution -- Handling objections -- Price precepts -- Four-step price objections response model -- Responding to price-based money objections -- Responding to cost-based money objections -- Responding to value-based money objections -- Responding to game-based money objections -- Responding to procedural-based money objections -- Developing a discount discipline -- Raising prices -- Competitive bidding -- Final thoughts.
    電子資源: Click for full text (McGrawHill)
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