紀錄類型: |
書目-電子資源
: Monograph/item
|
杜威分類號: |
658.85 |
書名/作者: |
Crush price objections : sales tactics for holding your ground and protecting your profit // by Tom Reilly. |
作者: |
Reilly, Thomas P. |
出版者: |
New York : : McGraw-Hill,, c2010. |
面頁冊數: |
x, 182 p. |
標題: |
Selling. |
標題: |
Sales management. |
ISBN: |
9780071664660 |
ISBN: |
0071664661 |
ISBN: |
9780071702676 |
內容註: |
Facing reality -- Factors that affect price sensitivity -- Price shoppers -- Buyers want more than a cheap price -- Competing on price -- Price and value -- Preparing to sell in a price-sensitive market -- Preemptive probing -- Presenting your solution -- Handling objections -- Price precepts -- Four-step price objections response model -- Responding to price-based money objections -- Responding to cost-based money objections -- Responding to value-based money objections -- Responding to game-based money objections -- Responding to procedural-based money objections -- Developing a discount discipline -- Raising prices -- Competitive bidding -- Final thoughts. |
電子資源: |
Click for full text (McGrawHill) |