| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.85 |
| 書名/作者: |
Selling in a new market space : getting customers to buy your innovative and disruptive products // Brian G. Burns and Tom U. Snyder. |
| 作者: |
Burns, Brian G. |
| 其他作者: |
Snyder, Tom U. |
| 出版者: |
New York : : McGraw-Hill,, c2010. |
| 面頁冊數: |
vi, 232 p. : : ill. |
| 標題: |
Selling. |
| 標題: |
New products. |
| 標題: |
Technological innovations. |
| ISBN: |
9780071636100 |
| ISBN: |
0071636102 |
| ISBN: |
9780071639682 |
| 內容註: |
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on. |
| 電子資源: |
Click for full text (McGrawHill) |