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The ultimate small business marketing toolkit[electronic resource] :all the tips, forms, and strategies you'll ever need /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need // Beth Goldstein.
作者:	Goldstein, Beth.
出版者:	New York : : McGraw-Hill,, c2007.
面頁冊數:	xii, 322 p. : : ill.
標題:	Marketing - Management.
標題:	Small business - Marketing.
ISBN:	0071477187 (alk. paper)
ISBN:	9780071477185 (alk. paper)
ISBN:	9780071593779
內容註:	Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.
電子資源:	Click for full text (McGrawHill)

The ultimate small business marketing toolkit[electronic resource] :all the tips, forms, and strategies you'll ever need /
Goldstein, Beth.

The ultimate small business marketing toolkitall the tips, forms, and strategies you'll ever need /[electronic resource] :Beth Goldstein. - New York :McGraw-Hill,c2007. - xii, 322 p. :ill.

Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.

System requirements for accompanying CD-ROM: Windows 2000 or higher.

ISBN: 0071477187 (alk. paper)

LCCN: 2007004626Subjects--Topical Terms:

337196
Marketing
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .G58 2007

Dewey Class. No.: 658.8

The ultimate small business marketing toolkit[electronic resource] :all the tips, forms, and strategies you'll ever need /
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