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Consumer behaviour in tourism /

Horner, Susan, (1956-)

Consumer behaviour in tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	910.688
書名/作者:	Consumer behaviour in tourism // Susan Horner and John Swarbrooke.
作者:	Horner, Susan,
其他作者:	Swarbrooke, John.
出版者:	Abingdon, Oxon ; : Routledge,, 2021.
面頁冊數:	xv, 484 p. : : ill. ;; 25 cm.
附註:	1st and 2nd ed.s entered under: Swarbrooke, John.
標題:	Consumer behavior.
標題:	Tourism.
ISBN:	9780367495596 (pbk.) :
ISBN:	9780367495633 (hbk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"Now fully Rev. and updated, the 4th ed. of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This 4th ed. has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, 2nd home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"--

Consumer behaviour in tourism /
Horner, Susan,1956-

Consumer behaviour in tourism /Susan Horner and John Swarbrooke. - 4th ed. - Abingdon, Oxon ;Routledge,2021. - xv, 484 p. :ill. ;25 cm.

1st and 2nd ed.s entered under: Swarbrooke, John.

Includes bibliographical references and index.

"Now fully Rev. and updated, the 4th ed. of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This 4th ed. has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, 2nd home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"--

ISBN: 9780367495596 (pbk.) :NTD 1,732

LCCN: 2020031780Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: G155.A1 / S88 2021

Dewey Class. No.: 910.688

Consumer behaviour in tourism /
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100 1 $a Horner, Susan, $d 1956- $3 404174
245 1 0 $a Consumer behaviour in tourism / $c Susan Horner and John Swarbrooke.
250 $a 4th ed.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2021.
300 $a xv, 484 p. : $b ill. ; $c 25 cm.
500 $a 1st and 2nd ed.s entered under: Swarbrooke, John.
504 $a Includes bibliographical references and index.
520 $a "Now fully Rev. and updated, the 4th ed. of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This 4th ed. has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, 2nd home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"-- $c Provided by publisher.
650 0 $a Consumer behavior. $3 184151
650 0 $a Tourism. $3 228758
700 1 $a Swarbrooke, John. $3 404173