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Strategies and tools for managing co...

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Ho, Ree C., (1986-)

Strategies and tools for managing connected consumers[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Strategies and tools for managing connected consumers/ Ree C. Ho, Taylor's University, Malaysia.
其他作者:	Ho, Ree C.,
出版者:	Hershey, PA : : IGI Global, Business Science Reference,, [2020]
面頁冊數:	1 online resource (xx, 365 p.)
標題:	Electronic commerce.
標題:	Social media - Economic aspects.
標題:	Customer relations.
ISBN:	9781522596998 (ebk.)
ISBN:	9781522596974 (hbk.)
ISBN:	9781522596981 (pbk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"This book explores the social impact and influence of social media on online businesses"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4

Strategies and tools for managing connected consumers[electronic resource] /
Strategies and tools for managing connected consumers[electronic resource] /Ree C. Ho, Taylor's University, Malaysia. - Hershey, PA :IGI Global, Business Science Reference,[2020] - 1 online resource (xx, 365 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

"This book explores the social impact and influence of social media on online businesses"--

ISBN: 9781522596998 (ebk.)

LCCN: 2019006557Subjects--Topical Terms:

181398
Electronic commerce.

LC Class. No.: HF5548.32 / .S7683 2020

Dewey Class. No.: 658.8/72

Strategies and tools for managing connected consumers[electronic resource] /
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010 $a 2019006557
020 $a 9781522596998 (ebk.)
020 $a 9781522596974 (hbk.)
020 $a 9781522596981 (pbk.)
035 $a 1091006110
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5548.32 $b .S7683 2020
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Strategies and tools for managing connected consumers $h [electronic resource] / $c Ree C. Ho, Taylor's University, Malaysia.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c [2020]
300 $a 1 online resource (xx, 365 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book explores the social impact and influence of social media on online businesses"-- $c Provided by publisher.
650 0 $a Electronic commerce. $3 181398
650 0 $a Social media $x Economic aspects. $3 337141
650 0 $a Customer relations. $3 337138
700 1 $a Ho, Ree C., $d 1986- $e editor. $3 738510
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9697-4

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