Sales and distribution management fo...
Choudhury, Rahul Gupta, (1965-)

 

  • Sales and distribution management for organizational growth[electronic resource] /
  • Record Type: Electronic resources : Monograph/item
    [NT 15000414]: 658.8/1
    Title/Author: Sales and distribution management for organizational growth/ by Rahul Gupta Choudhury.
    Author: Choudhury, Rahul Gupta,
    Published: Hershey, Pennsylvania : : IGI Global,, [2020]
    Description: 1 online resource (ix, 323 p.)
    Subject: Sales management.
    Subject: Business logistics.
    ISBN: 9781522599838 (e-book)
    ISBN: 9781522599814 (hardback)
    [NT 15000227]: Includes bibliographical references and index.
    [NT 15000228]: Chapter 1. Introduction to sales management -- Chapter 2. Estimating, planning, and forecasting -- Chapter 3. Management of sales force -- Chapter 4. Organization and the sales force -- Chapter 5. Integration with marketing -- Chapter 6. Introduction to distribution management -- Chapter 7. Channel management -- Chapter 8. Channel strategy and Design -- Chapter 9. Marketing: mix and channel strategy -- Chapter 10. Performance evaluation and logistics -- Chapter 11. Some areas to ponder upon.
    [NT 15000229]: "This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--Provided by publisher.
    Online resource: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9981-4
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