大葉大學圖書館 |

Digital marketing strategies for fashion and luxury brands[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	746.9/20688
書名/作者:	Digital marketing strategies for fashion and luxury brands/ Wilson Ozuem and Yllka Azemi, editors.
其他作者:	Ozuem, Wilson,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2018]
面頁冊數:	1 online resource (xxiii, 460 p.)
標題:	Fashion merchandising.
標題:	Luxury goods - Internet marketing.
標題:	Internet marketing.
ISBN:	9781522526988 (ebook)
ISBN:	9781522526971 (hardcover)
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
摘要、提要註:	"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1

Digital marketing strategies for fashion and luxury brands[electronic resource] /
Digital marketing strategies for fashion and luxury brands[electronic resource] /Wilson Ozuem and Yllka Azemi, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xxiii, 460 p.)

Includes bibliographical references and index.

Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--

ISBN: 9781522526988 (ebook)Subjects--Topical Terms:

341191
Fashion merchandising.

LC Class. No.: HD9940.A2 / D54 2018e

Dewey Class. No.: 746.9/20688

Digital marketing strategies for fashion and luxury brands[electronic resource] /
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504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- $c Provided by publisher.
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650 0 $a Luxury goods $x Internet marketing. $3 733015
650 0 $a Internet marketing. $3 184218
700 1 $a Ozuem, Wilson, $d 1974- $e editor. $3 608080
700 1 $a Azemi, Yllka, $d 1988- $e editor. $3 733014
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