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Place branding :connecting tourist e...

Foroudi, Pantea, (1974-)

Place branding :connecting tourist experiences to places /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	910.68/8
Title/Author:	Place branding : : connecting tourist experiences to places // edited by Pantea Foroudi ... [et al.].
other author:	Foroudi, Pantea,
Published:	London : : Routledge,, 2020.
Description:	xi, 341 p. : : ill. ;; 24 cm.
Subject:	Tourism.
Subject:	Branding (Marketing)
ISBN:	9781472455925 (hbk.) :
[NT 15000227]:	Includes bibliographical references and index.
[NT 15000229]:	"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"--

Place branding :connecting tourist experiences to places /
Place branding :connecting tourist experiences to places /edited by Pantea Foroudi ... [et al.]. - London :Routledge,2020. - xi, 341 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"--

ISBN: 9781472455925 (hbk.) :NTD 4,740

LCCN: 2019039665Subjects--Topical Terms:

228758
Tourism.

LC Class. No.: G155.A1 / P547 2020

Dewey Class. No.: 910.68/8

Place branding :connecting tourist experiences to places /
LDR:01988nam a2200193 a 4500 001 509466
005 20191107094720.0
008 210521s2020 enka b 001 0 eng
010 $a 2019039665
020 $a 9781472455925 (hbk.) : $c NTD 4,740
020 $z 9781315600567 (ebk.)
040 $a DLC $b eng $c DLC $d DYU
041 0 $a eng
050 0 0 $a G155.A1 $b P547 2020
082 0 0 $a 910.68/8 $2 23
245 0 0 $a Place branding : $b connecting tourist experiences to places / $c edited by Pantea Foroudi ... [et al.].
260 $a London : $b Routledge, $c 2020.
300 $a xi, 341 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"-- $c Provided by publisher.
650 0 $a Tourism. $3 228758
650 0 $a Branding (Marketing) $3 339624
700 1 $a Foroudi, Pantea, $d 1974- $3 729646