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Managing international events /
~
Ryan, Gerard.
Managing international events /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
394.2068
書名/作者:
Managing international events // W. Gerard Ryan.
作者:
Ryan, Gerard.
出版者:
Abingdon, Oxon ; : Routledge,, 2021.
面頁冊數:
xix, 346 p. : : ill. ;; 25 cm.
標題:
Special events - Case studies. - Management
標題:
Special events - Case studies. - Social aspects
ISBN:
9781138572775 (pbk.) :
ISBN:
9781138572768 (hbk.)
書目註:
Includes bibliographical references and index.
摘要、提要註:
"This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events. Authored by a current academic and ex-practitioner in the field, this book boasts an excellent balance of theory with practical advice and guidance. Chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include; sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research. This will be of great interest not only to students and researchers of International Events Management, Tourism and Hospitality, but also to current practitioners in the Events sector"--
Managing international events /
Ryan, Gerard.
Managing international events /
W. Gerard Ryan. - Abingdon, Oxon ;Routledge,2021. - xix, 346 p. :ill. ;25 cm.
Includes bibliographical references and index.
"This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events. Authored by a current academic and ex-practitioner in the field, this book boasts an excellent balance of theory with practical advice and guidance. Chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include; sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research. This will be of great interest not only to students and researchers of International Events Management, Tourism and Hospitality, but also to current practitioners in the Events sector"--
ISBN: 9781138572775 (pbk.) :NTD 1,461
LCCN: 2020015623Subjects--Topical Terms:
565311
Special events
--Management--Case studies.
LC Class. No.: GT3405 / .R93 2021
Dewey Class. No.: 394.2068
Managing international events /
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