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The designing for growth field booka...
~
Brozenske, Rachel,
The designing for growth field booka step-by-step project guide /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
658.4/063
書名/作者:
The designing for growth field book : a step-by-step project guide // Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske.
作者:
Liedtka, Jeanne,
其他作者:
Ogilvie, Tim,
面頁冊數:
1 online resource (153 p.)
標題:
Creative ability in business.
標題:
Organizational change.
標題:
Success in business.
ISBN:
9780231187893
ISBN:
9780231547543
書目註:
Includes bibliographical references and index.
內容註:
The designing for growth field book : a step-by-step project guide, second edition -- Table of Contents -- Using Your Field Book -- Foundations -- Strategy and Design Thinking -- The Steps -- Step 1: Identify an Opportunity -- Step 2: Scope Your Project -- Step 3: Draft Your Design Brief -- Step 4: Make Your Plans -- Step 5: Do Your Research -- Step 6: Identify Insights -- Step 7: Establish Design Criteria -- Step 8: Brainstorm Ideas -- Step 9: Develop Concepts -- Step 10: Create Some Napkin Pitches -- Step 11: Surface Key Assumptions -- Step 12: Make Prototypes -- Step 13: Get Feedback from Stakeholders -- Step 14: Run Your Learning Launches -- Step 15: What's Next? -- The Tools -- Secondary Research -- Direct Observation -- Ethnographic Conversations -- Job to Be Done -- Value Chain Analysis -- Journey Mapping -- Personas -- 360 Empathy -- Creating Posters -- Analogies -- Brainstorming -- Anchors -- 5Bs Supply Chain Map -- Forced Connections -- Value/Ease Grid -- Visualization Basics -- The Big What If -- Storytelling -- Storyboarding -- Co-creation Tools -- Templates -- Resources -- List of Universal Human Feelings -- List of Universal Human Needs -- An Example Project -- Setting the Scene -- Acknowledgments.
摘要、提要註:
Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.
電子資源:
https://portal.igpublish.com/iglibrary/search/COLB0002459.html
The designing for growth field booka step-by-step project guide /
Liedtka, Jeanne,
The designing for growth field book
a step-by-step project guide /Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske. - 2nd ed. - 1 online resource (153 p.)
Includes bibliographical references and index.
The designing for growth field book : a step-by-step project guide, second edition -- Table of Contents -- Using Your Field Book -- Foundations -- Strategy and Design Thinking -- The Steps -- Step 1: Identify an Opportunity -- Step 2: Scope Your Project -- Step 3: Draft Your Design Brief -- Step 4: Make Your Plans -- Step 5: Do Your Research -- Step 6: Identify Insights -- Step 7: Establish Design Criteria -- Step 8: Brainstorm Ideas -- Step 9: Develop Concepts -- Step 10: Create Some Napkin Pitches -- Step 11: Surface Key Assumptions -- Step 12: Make Prototypes -- Step 13: Get Feedback from Stakeholders -- Step 14: Run Your Learning Launches -- Step 15: What's Next? -- The Tools -- Secondary Research -- Direct Observation -- Ethnographic Conversations -- Job to Be Done -- Value Chain Analysis -- Journey Mapping -- Personas -- 360 Empathy -- Creating Posters -- Analogies -- Brainstorming -- Anchors -- 5Bs Supply Chain Map -- Forced Connections -- Value/Ease Grid -- Visualization Basics -- The Big What If -- Storytelling -- Storyboarding -- Co-creation Tools -- Templates -- Resources -- List of Universal Human Feelings -- List of Universal Human Needs -- An Example Project -- Setting the Scene -- Acknowledgments.
Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.
Mode of access: World Wide Web.
ISBN: 9780231187893Subjects--Topical Terms:
338323
Creative ability in business.
Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HD53
Dewey Class. No.: 658.4/063
The designing for growth field booka step-by-step project guide /
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https://portal.igpublish.com/iglibrary/search/COLB0002459.html
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