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A social strategy[electronic resourc...

Piskorski, Mikolaj Jan.

A social strategy[electronic resource] :how we profit from social media /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	A social strategy : how we profit from social media // Mikolaj Jan Piskorski.
作者:	Piskorski, Mikolaj Jan.
出版者:	Princeton, New Jersey : : Princeton University Press,, 2014.
面頁冊數:	1 online resource (288 p.)
標題:	Internet marketing.
標題:	Social media - Economic aspects.
標題:	Online social networks - Economic aspects.
ISBN:	9780691169262
書目註:	Includes bibliographical references and index.
內容註:	A social strategy : how we profit from social media -- Contents -- Preface -- Chapter 1: The Arc of the Book -- Chapter 2: Social Failures and Social Solutions -- Chapter 3: 'Meet' Solutions: eHarmony and Ok Cupid -- Chapter 4: 'Meet' Solution: Twitter -- Chapter 5: 'Friend' Solutions: Facebook and mixi -- Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster -- Chapter 7: 'Meet' and 'Friend' Solution: MySpace -- Chapter 8: Social Strategies -- Chapter 9: Social Strategy at Zynga -- Chapter 10: Social Strategy at Yelp -- Chapter 11: Social Strategy at American Express -- Chapter 12: Social Strategy at Nike -- Chapter 13: Building Social Strategy at XCard and Harvard Business Review -- Chapter 14: Conclusions -- Acknowledgments -- Notes -- References -- Index.
電子資源:	click for full text

A social strategy[electronic resource] :how we profit from social media /
Piskorski, Mikolaj Jan.

A social strategyhow we profit from social media /[electronic resource] :Mikolaj Jan Piskorski. - Princeton, New Jersey :Princeton University Press,2014. - 1 online resource (288 p.)

Includes bibliographical references and index.

A social strategy : how we profit from social media -- Contents -- Preface -- Chapter 1: The Arc of the Book -- Chapter 2: Social Failures and Social Solutions -- Chapter 3: 'Meet' Solutions: eHarmony and Ok Cupid -- Chapter 4: 'Meet' Solution: Twitter -- Chapter 5: 'Friend' Solutions: Facebook and mixi -- Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster -- Chapter 7: 'Meet' and 'Friend' Solution: MySpace -- Chapter 8: Social Strategies -- Chapter 9: Social Strategy at Zynga -- Chapter 10: Social Strategy at Yelp -- Chapter 11: Social Strategy at American Express -- Chapter 12: Social Strategy at Nike -- Chapter 13: Building Social Strategy at XCard and Harvard Business Review -- Chapter 14: Conclusions -- Acknowledgments -- Notes -- References -- Index.

ISBN: 9780691169262Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8/72

A social strategy[electronic resource] :how we profit from social media /
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