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Selling science[electronic resource] :how to use business skills to win support for scientific research /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	Selling science : how to use business skills to win support for scientific research // Steven Judge, Richard Lucas ; with a foreword by Paddy Regan.
作者:	Judge, S. M.
其他作者:	Lucas, Richard,
出版者:	London : : World Scientific Publishing Europe,, c2019.
面頁冊數:	1 online resource (115 p.) : : ill.
標題:	Research, Industrial.
標題:	Science and industry.
標題:	New products.
標題:	Marketing.
標題:	Electronic books.
ISBN:	9781786345738
書目註:	Includes bibliographical references and index.
摘要、提要註:	"Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."--
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/q0170#t=toc

Selling science[electronic resource] :how to use business skills to win support for scientific research /
Judge, S. M.

Selling sciencehow to use business skills to win support for scientific research /[electronic resource] :Steven Judge, Richard Lucas ; with a foreword by Paddy Regan. - 1st ed. - London :World Scientific Publishing Europe,c2019. - 1 online resource (115 p.) :ill.

Includes bibliographical references and index.

"Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."--

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9781786345738Subjects--Topical Terms:

376638
Research, Industrial.

LC Class. No.: T175 / .J83 2019

Dewey Class. No.: 658.8

Selling science[electronic resource] :how to use business skills to win support for scientific research /
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