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Marketing for hospitality and tourism /

~

Kotler, Philip.

Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4/791
書名/作者:	Marketing for hospitality and tourism // Philip Kotler ... [et al.].
其他作者:	Kotler, Philip.
出版者:	Boston : : Pearson,, c2017.
面頁冊數:	xxii, 658 p. : : col. ill. ;; 29 cm.
附註:	Includes index.
標題:	Hospitality industry - Marketing.
標題:	Tourism - Marketing.
ISBN:	9780134151922 (hbk.) :

Marketing for hospitality and tourism /
Marketing for hospitality and tourism /Philip Kotler ... [et al.]. - 7th ed. - Boston :Pearson,c2017. - xxii, 658 p. :col. ill. ;29 cm.

Includes index.

ISBN: 9780134151922 (hbk.) :NTD 5,634

LCCN: 2015050364Subjects--Topical Terms:

336880
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2017

Dewey Class. No.: 338.4/791

Marketing for hospitality and tourism /
LDR:00540cam a2200181 a 4500 001 482235
005 20180205152538.0
008 190624s2017 maua 001 0 eng
010 $a 2015050364
020 $a 9780134151922 (hbk.) : $c NTD 5,634
040 $a DLC $b eng $c DLC $d DLC $d DYU
041 0 $a eng
050 0 0 $a TX911.3.M3 $b K68 2017
082 0 0 $a 338.4/791 $2 23
245 0 0 $a Marketing for hospitality and tourism / $c Philip Kotler ... [et al.].
250 $a 7th ed.
260 $a Boston : $b Pearson, $c c2017.
300 $a xxii, 658 p. : $b col. ill. ; $c 29 cm.
500 $a Includes index.
650 0 $a Hospitality industry $x Marketing. $3 336880
650 0 $a Tourism $x Marketing. $3 337290
700 1 $a Kotler, Philip. $3 337276

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