大葉大學圖書館 |

登入

回首頁

Corporate communication[electronic r...

Podnar, Klement.

Corporate communication[electronic resource] :a marketing viewpoint /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.45
書名/作者:	Corporate communication : a marketing viewpoint // Klement Podnar.
作者:	Podnar, Klement.
出版者:	New York, N.Y. : : Routledge,, 2015.
面頁冊數:	1 online resource (vii, 225 p.)
標題:	Communication in organizations.
標題:	Corporate culture.
標題:	Corporate image.
標題:	Organizational behavior.
標題:	Marketing - Management.
ISBN:	9781315752785 (ebk.)
ISBN:	9781138804708 (hbk.)
ISBN:	9781138804722 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.
電子資源:	http://www.taylorfrancis.com/books/9781315752785

Corporate communication[electronic resource] :a marketing viewpoint /
Podnar, Klement.

Corporate communicationa marketing viewpoint /[electronic resource] :Klement Podnar. - New York, N.Y. :Routledge,2015. - 1 online resource (vii, 225 p.)

Includes bibliographical references and index.

1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.

Mode of access: World Wide Web.

ISBN: 9781315752785 (ebk.)Subjects--Topical Terms:

339082
Communication in organizations.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD30.3 / .P625 2015

Dewey Class. No.: 658.45 / P742

Corporate communication[electronic resource] :a marketing viewpoint /
LDR:01513nam a2200301Ia 4500 001 478397
003 FlBoTFG
005 19991110163007.0
006 m o d
007 cr cn
008 181208s2015 enk ob 001 0 eng d
020 $a 9781315752785 (ebk.)
020 $a 9781138804708 (hbk.)
020 $a 9781138804722 (pbk.)
035 $a (OCoLC)895660889
035 $a 0000000360
040 $a FlBoTFG $c FlBoTFG
041 1 $a eng $h slv
050 0 0 $a HD30.3 $b .P625 2015
082 0 0 $a 658.45 $b P742
100 1 $a Podnar, Klement. $3 690689
240 1 0 $a Korporativno komuniciranje. $l English
245 1 0 $a Corporate communication $h [electronic resource] : $b a marketing viewpoint / $c Klement Podnar.
260 $a New York, N.Y. : $b Routledge, $c 2015.
300 $a 1 online resource (vii, 225 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Communication in organizations. $3 339082
650 0 $a Corporate culture. $3 204023
650 0 $a Corporate image. $3 181048
650 0 $a Organizational behavior. $3 172125
650 0 $a Marketing $x Management. $3 337196
655 7 $a Electronic books. $2 local $3 336502
856 4 0 $u http://www.taylorfrancis.com/books/9781315752785

筆 0 讀者評論

多媒體

多媒體檔案
http://www.taylorfrancis.com/books/9781315752785

評論

新增評論分享你的心得

Export

取書館別