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Architecting experience[electronic r...

Wheeler, Scot R.

Architecting experience[electronic resource] :a marketing science and digital analytics handbook /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Architecting experience : a marketing science and digital analytics handbook // Scot R Wheeler.
作者:	Wheeler, Scot R.
出版者:	Singapore : : World Scientific ;, c2016.
面頁冊數:	1 online resource (xii, 268 p.) : : ill.
標題:	Communication in marketing.
標題:	Digital media.
ISBN:	9789814678421 (electronic bk.)
書目註:	Includes bibliographical references (p. 265-266) and index.
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/9607#t=toc

Architecting experience[electronic resource] :a marketing science and digital analytics handbook /
Wheeler, Scot R.

Architecting experiencea marketing science and digital analytics handbook /[electronic resource] :Scot R Wheeler. - Singapore :World Scientific ;c2016. - 1 online resource (xii, 268 p.) :ill. - Advances and opportunities with big data and analytics ;1. - Advances and opportunities with big data and analytics ;1..

Includes bibliographical references (p. 265-266) and index.

ISBN: 9789814678421 (electronic bk.)

LCCN: 2015028389Subjects--Topical Terms:

336945
Communication in marketing.

LC Class. No.: HF5415.123 / .W48 2016

Dewey Class. No.: 658.8/02

Architecting experience[electronic resource] :a marketing science and digital analytics handbook /
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830 0 $a Advances and opportunities with big data and analytics ; $v 1. $3 689366
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/9607#t=toc

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