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Marketing plans[electronic resource]...

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McDonald, Malcolm.

Marketing plans[electronic resource] :how to prepare them, how to use them /

Record Type:	Electronic resources : Monograph/item
[NT 15000414]:	658.8/02
Title/Author:	Marketing plans : how to prepare them, how to use them // Malcolm McDonald, Hugh Wilson.
Author:	McDonald, Malcolm.
other author:	Wilson, Hugh,
Published:	Chichester, West Sussex : : John Wiley and Sons,, 2011.
Description:	1 online resource (xvi, 573 p.) : : ill. (some col.)
Subject:	Marketing - Management.
Subject:	Marketing - Planning.
ISBN:	9781119205876 (electronic bk.)
[NT 15000227]:	Includes bibliographical references and index.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119205876

Marketing plans[electronic resource] :how to prepare them, how to use them /
McDonald, Malcolm.

Marketing planshow to prepare them, how to use them /[electronic resource] :Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xvi, 573 p.) :ill. (some col.)

Includes bibliographical references and index.

ISBN: 9781119205876 (electronic bk.)

LCCN: 2010050393Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13 / .M255 2011

Dewey Class. No.: 658.8/02

Marketing plans[electronic resource] :how to prepare them, how to use them /
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020 $z 9780470669976 (pbk.)
020 $z 0470669977 (pbk.)
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082 0 0 $a 658.8/02 $2 22
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245 1 0 $a Marketing plans $h [electronic resource] : $b how to prepare them, how to use them / $c Malcolm McDonald, Hugh Wilson.
250 $a 7th ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2011.
300 $a 1 online resource (xvi, 573 p.) : $b ill. (some col.)
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Marketing $x Planning. $3 339545
700 1 $a Wilson, Hugh, $d 1962- $3 665710
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119205876

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