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Seducing the subconscious[electronic...

Heath, Robert, (1947-)

Seducing the subconscious[electronic resource] :the psychology of emotional influence in advertising /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	659.101/9
書名/作者:	Seducing the subconscious : the psychology of emotional influence in advertising // Robert Heath.
作者:	Heath, Robert,
出版者:	Chichester, West Sussex ; : John Wiley and Sons,, 2012.
面頁冊數:	1 online resource (xi, 248 p.) : : ill.
標題:	Advertising - Psychological aspects.
標題:	Emotions.
ISBN:	9781119967637 (electronic bk.)
ISBN:	1119967635 (electronic bk.)
ISBN:	9781119967620 (electronic bk.)
ISBN:	1119967627 (electronic bk.)
ISBN:	9781119969006 (electronic bk.)
ISBN:	111996900X (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119967637

Seducing the subconscious[electronic resource] :the psychology of emotional influence in advertising /
Heath, Robert,1947-

Seducing the subconsciousthe psychology of emotional influence in advertising /[electronic resource] :Robert Heath. - 1st ed. - Chichester, West Sussex ;John Wiley and Sons,2012. - 1 online resource (xi, 248 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119967637 (electronic bk.)Subjects--Topical Terms:

447616
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .H37 2012eb

Dewey Class. No.: 659.101/9

Seducing the subconscious[electronic resource] :the psychology of emotional influence in advertising /
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245 1 0 $a Seducing the subconscious $h [electronic resource] : $b the psychology of emotional influence in advertising / $c Robert Heath.
250 $a 1st ed.
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300 $a 1 online resource (xi, 248 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Advertising $x Psychological aspects. $3 447616
650 0 $a Emotions. $3 193524
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119967637

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