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Good works![electronic resource] :ma...

Hessekiel, David, (1960-)

Good works![electronic resource] :marketing and corporate initiatives that build a better world... and the bottom line /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Good works! : marketing and corporate initiatives that build a better world... and the bottom line // Philip Kotler, David Hessekiel & Nancy R. Lee.
作者:	Kotler, Philip.
其他作者:	Hessekiel, David,
出版者:	Hoboken, NJ : : John Wiley and Sons,, c2012.
面頁冊數:	1 online resource (vi, 282 p.) : : ill.
標題:	Marketing - Social aspects.
標題:	Social responsibility of business.
標題:	Relationship marketing.
ISBN:	9781119205210 (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119205210

Good works![electronic resource] :marketing and corporate initiatives that build a better world... and the bottom line /
Kotler, Philip.

Good works!marketing and corporate initiatives that build a better world... and the bottom line /[electronic resource] :Philip Kotler, David Hessekiel & Nancy R. Lee. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2012. - 1 online resource (vi, 282 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119205210 (electronic bk.)

LCCN: 2012004742Subjects--Topical Terms:

405718
Marketing
--Social aspects.

LC Class. No.: HF5415.K6246 2012

Dewey Class. No.: 658.8/02

Good works![electronic resource] :marketing and corporate initiatives that build a better world... and the bottom line /
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245 1 0 $a Good works! $h [electronic resource] : $b marketing and corporate initiatives that build a better world... and the bottom line / $c Philip Kotler, David Hessekiel & Nancy R. Lee.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c c2012.
300 $a 1 online resource (vi, 282 p.) : $b ill.
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588 $a Description based on print version record.
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650 0 $a Social responsibility of business. $3 338999
650 0 $a Relationship marketing. $3 340839
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