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Achieving brand loyalty in China thr...

Frass, Alexander.

Achieving brand loyalty in China through after-sales services[electronic resource] :with a particular focus on the influences of cultural determinants /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.83420951
書名/作者:	Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants // by Alexander Frass.
作者:	Frass, Alexander.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xxi, 317 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Consumer behavior - China.
標題:	Brand loyalty.
標題:	Business and Management.
標題:	Marketing.
標題:	Emerging Markets/Globalization.
標題:	Engineering Economics, Organization, Logistics, Marketing.
ISBN:	9783658143671
ISBN:	9783658143664
內容註:	Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
電子資源:	http://dx.doi.org/10.1007/978-3-658-14367-1

Achieving brand loyalty in China through after-sales services[electronic resource] :with a particular focus on the influences of cultural determinants /
Frass, Alexander.

Achieving brand loyalty in China through after-sales serviceswith a particular focus on the influences of cultural determinants /[electronic resource] :by Alexander Frass. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 317 p. :ill., digital ;24 cm. - Business analytics. - Business analytics..

Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.

ISBN: 9783658143671

Standard No.: 10.1007/978-3-658-14367-1doiSubjects--Topical Terms:

659678
Consumer behavior
--China.

LC Class. No.: HF5415.33.C6 / F73 2016

Dewey Class. No.: 658.83420951

Achieving brand loyalty in China through after-sales services[electronic resource] :with a particular focus on the influences of cultural determinants /
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