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Cases on strategic social media utilization in the nonprofit sector[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Cases on strategic social media utilization in the nonprofit sector/ Hugo Asencio and Rui Sun, editors.
其他作者:	Asencio, Hugo,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : : IGI Global,, [2015]
面頁冊數:	PDFs (375 pages) : : illustrations.
標題:	Nonprofit organizations - Management.
標題:	Nonprofit organizations - Marketing.
標題:	Communication in organizations.
標題:	Social media.
ISBN:	9781466681897
書目註:	Includes bibliographical references.
內容註:	Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A Cause / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.
摘要、提要註:	"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8188-0

Cases on strategic social media utilization in the nonprofit sector[electronic resource] /
Cases on strategic social media utilization in the nonprofit sector[electronic resource] /Hugo Asencio and Rui Sun, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2015] - PDFs (375 pages) :illustrations.

Includes bibliographical references.

Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A Cause / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466681897Subjects--Topical Terms:

367161
Nonprofit organizations
--Management.Subjects--Index Terms:

Brand ambassadors

LC Class. No.: HD62.6 / .C375 2015e

Dewey Class. No.: 658.8/72

Cases on strategic social media utilization in the nonprofit sector[electronic resource] /
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505 0 $a Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A Cause / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 03/14/2015).
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650 0 $a Nonprofit organizations $x Marketing. $3 367175
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653 $a Civil society organizations
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653 $a Peer-to-peer fundraising
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700 1 $a Sun, Rui, $d 1975- $e editor. $3 658570
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