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Media convergence handbook.[electronic resource] :journalism, broadcasting, and social media aspects of convergence /Vol. 1

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	621.382
書名/作者:	Media convergence handbook. : journalism, broadcasting, and social media aspects of convergence // edited by Artur Lugmayr, Cinzia Dal Zotto.
其他作者:	Lugmayr, Artur.
出版者:	Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2016.
面頁冊數:	x, 429 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Convergence (Telecommunication)
標題:	Mass media.
標題:	Mass media and technology.
標題:	Business and Management.
標題:	Media Management.
標題:	IT in Business.
標題:	Innovation/Technology Management.
ISBN:	9783642544842
ISBN:	9783642544835
內容註:	Preface -- Media Convergence - Some Introductory Perspectives -- Convergence Challenges in Journalism and Publishing -- Convergence and Broadcast Media -- Social Media Aspects of Convergence.
摘要、提要註:	The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
電子資源:	http://dx.doi.org/10.1007/978-3-642-54484-2

Media convergence handbook.[electronic resource] :journalism, broadcasting, and social media aspects of convergence /Vol. 1
Media convergence handbook.journalism, broadcasting, and social media aspects of convergence /Vol. 1[electronic resource] :edited by Artur Lugmayr, Cinzia Dal Zotto. - Berlin, Heidelberg :Springer Berlin Heidelberg :2016. - x, 429 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

Preface -- Media Convergence - Some Introductory Perspectives -- Convergence Challenges in Journalism and Publishing -- Convergence and Broadcast Media -- Social Media Aspects of Convergence.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

ISBN: 9783642544842

Standard No.: 10.1007/978-3-642-54484-2doiSubjects--Topical Terms:

441348
Convergence (Telecommunication)

LC Class. No.: TK5105.52 / .M435 2016

Dewey Class. No.: 621.382

Media convergence handbook.[electronic resource] :journalism, broadcasting, and social media aspects of convergence /Vol. 1
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