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The reputable firm[electronic resour...

Aula, Pekka.

The reputable firm[electronic resource] :how digitalization of communication is revolutionizing reputation management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	The reputable firm : how digitalization of communication is revolutionizing reputation management // by Pekka Aula, Jouni Heinonen.
作者:	Aula, Pekka.
其他作者:	Heinonen, Jouni.
出版者:	Cham : : Springer International Publishing :, 2016.
面頁冊數:	xii, 214 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Corporate image - Management.
標題:	Communication in management.
標題:	Digital communications.
標題:	Business and Management.
標題:	Business Strategy/Leadership.
標題:	Communication Studies.
標題:	Media Management.
ISBN:	9783319220086
ISBN:	9783319220079
內容註:	Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
摘要、提要註:	This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.
電子資源:	http://dx.doi.org/10.1007/978-3-319-22008-6

The reputable firm[electronic resource] :how digitalization of communication is revolutionizing reputation management /
Aula, Pekka.

The reputable firmhow digitalization of communication is revolutionizing reputation management /[electronic resource] :by Pekka Aula, Jouni Heinonen. - Cham :Springer International Publishing :2016. - xii, 214 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.

ISBN: 9783319220086

Standard No.: 10.1007/978-3-319-22008-6doiSubjects--Topical Terms:

366928
Corporate image
--Management.

LC Class. No.: HD59.2 / .A953 2016

Dewey Class. No.: 659.2

The reputable firm[electronic resource] :how digitalization of communication is revolutionizing reputation management /
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505 0 $a Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
520 $a This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre, and a guarantor of trust.
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