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Online consumer behavior[electronic ...

Close, Angeline.

Online consumer behavior[electronic resource] :theory and research in social media, advertising, and e-tail /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381.142
書名/作者:	Online consumer behavior : theory and research in social media, advertising, and e-tail // edited by Angeline G. Close.
其他作者:	Close, Angeline.
出版者:	New York : : Routledge,, 2012.
面頁冊數:	xxxiii, 366 p. : : ill.
標題:	Consumer behavior.
標題:	Internet marketing.
標題:	Electronic commerce - Psychological aspects.
ISBN:	9780203123911 (e-book : PDF)
書目註:	Includes bibliographical references and indexes.
內容註:	section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.
電子資源:	Click here to view

Online consumer behavior[electronic resource] :theory and research in social media, advertising, and e-tail /
Online consumer behaviortheory and research in social media, advertising, and e-tail /[electronic resource] :edited by Angeline G. Close. - New York :Routledge,2012. - xxxiii, 366 p. :ill.

Includes bibliographical references and indexes.

section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.

Mode of access: World Wide Web.

ISBN: 9780203123911 (e-book : PDF)Subjects--Topical Terms:

184151
Consumer behavior.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.32 / .O547 2012

Dewey Class. No.: 381.142 / O589

Online consumer behavior[electronic resource] :theory and research in social media, advertising, and e-tail /
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050 $a HF5415.32 $b .O547 2012
082 $a 381.142 $b O589
245 0 0 $a Online consumer behavior $h [electronic resource] : $b theory and research in social media, advertising, and e-tail / $c edited by Angeline G. Close.
260 $a New York : $b Routledge, $c 2012.
300 $a xxxiii, 366 p. : $b ill.
504 $a Includes bibliographical references and indexes.
505 0 $a section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 184151
650 0 $a Internet marketing. $3 184218
650 0 $a Electronic commerce $x Psychological aspects. $3 338362
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Close, Angeline. $3 366995
776 1 $z 9781848729698 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203123911 $z Click here to view

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