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Leveraging brands in sport business[...
~
Pritchard, Mark P.
Leveraging brands in sport business[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.4012
書名/作者:
Leveraging brands in sport business/ edited by Mark P. Pritchard & Jeffrey L. Stinson.
其他作者:
Pritchard, Mark P.
出版者:
New York ; : Routledge,, 2014.
面頁冊數:
xi, 249 p. : : ill.
標題:
Business planning.
ISBN:
9780203108994 (e-book : PDF)
書目註:
Includes bibliographical references and index.
內容註:
pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).
電子資源:
Click here to view
Leveraging brands in sport business[electronic resource] /
Leveraging brands in sport business
[electronic resource] /edited by Mark P. Pritchard & Jeffrey L. Stinson. - New York ;Routledge,2014. - xi, 249 p. :ill.
Includes bibliographical references and index.
pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).
Mode of access: World Wide Web.
ISBN: 9780203108994 (e-book : PDF)Subjects--Topical Terms:
337897
Business planning.
Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HD30.28 / .L48 2014
Dewey Class. No.: 658.4012 / L659
Leveraging brands in sport business[electronic resource] /
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pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).
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Click here to view
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