Analyzing media messages[electronic ...
Fico, Frederick.

 

  • Analyzing media messages[electronic resource] :using quantitative content analysis in research /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 302.23
    書名/作者: Analyzing media messages : using quantitative content analysis in research // Daniel Riffe, Stephen Lacy, and Frederick Fico.
    作者: Riffe, Daniel.
    其他作者: Lacy, Stephen,
    出版者: New York, N.Y. : : Routledge,, 2014.
    面頁冊數: xiv, 206 p. : : ill.
    標題: Content analysis (Communication)
    標題: Mass media - Research
    標題: Mass media - Statistical methods.
    ISBN: 9780203551691 (e-book : PDF)
    書目註: Includes bibliographical references and indexes.
    內容註: 1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data analysis -- 9. Computers.
    電子資源: Click here to view
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