Strategic customer relationship mana...
IGI Global,

 

  • Strategic customer relationship management in the age of social media[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/1202854678
    書名/作者: Strategic customer relationship management in the age of social media/ Amir Khanlari, editor.
    其他作者: Khanlari, Amir,
    面頁冊數: PDFs (332 pages) : : illustrations.
    標題: Customer relations - Management.
    標題: Customer relations - Technological innovations.
    標題: Social media - Economic aspects.
    ISBN: 9781466685871
    書目註: Includes bibliographical references and index.
    內容註: The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Acılar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari.
    摘要、提要註: "This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8586-4
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