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Street marketing[electronic resource...

Saucet, Marcel.

Street marketing[electronic resource] :the future of guerrilla marketing and buzz /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Street marketing : the future of guerrilla marketing and buzz // Marcel Saucet.
作者:	Saucet, Marcel.
出版者:	Santa Barbara : : Praeger,, 2015.
面頁冊數:	xiii, 191 p. : : ill. ;; cm
標題:	Internet marketing.
標題:	Target marketing.
標題:	Consumers' preferences.
標題:	Relationship marketing.
標題:	BUSINESS & ECONOMICS / Marketing / General.
標題:	BUSINESS & ECONOMICS / Advertising & Promotion.
標題:	BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
ISBN:	1440838399 (e-book)
ISBN:	9781440838392 (e-book)
書目註:	Includes bibliographical references.
摘要、提要註:	"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440838392

Street marketing[electronic resource] :the future of guerrilla marketing and buzz /
Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /[electronic resource] :Marcel Saucet. - Santa Barbara :Praeger,2015. - xiii, 191 p. :ill. ;cm

Includes bibliographical references.

"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--

ISBN: 1440838399 (e-book)Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .S28 2015

Dewey Class. No.: 658.8/72

Street marketing[electronic resource] :the future of guerrilla marketing and buzz /
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020 $a 9781440838392 (e-book)
020 $z 1440838380 (alk. paper)
020 $z 9781440838385 (alk. paper)
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100 1 $a Saucet, Marcel. $3 650717
245 1 0 $a Street marketing $h [electronic resource] : $b the future of guerrilla marketing and buzz / $c Marcel Saucet.
260 $a Santa Barbara : $b Praeger, $c 2015.
300 $a xiii, 191 p. : $b ill. ; $c cm
504 $a Includes bibliographical references.
520 $a "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- $c Provided by publisher.
520 $a "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 184218
650 0 $a Target marketing. $3 339626
650 0 $a Consumers' preferences. $3 417051
650 0 $a Relationship marketing. $3 340839
650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh $3 472203
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion. $2 bisacsh $3 578074
650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. $2 bisacsh $3 650718
776 1 $z 1440838380
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440838392

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