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The business plan workbook :a practical guide to new venture creation and development /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4/01
書名/作者:	The business plan workbook : : a practical guide to new venture creation and development // Colin Barrow, Paul Barrow and Robert Brown.
作者:	Barrow, Colin.
其他作者:	Barrow, Paul,
出版者:	London ; : Kogan Page Ltd.,, 2015.
面頁冊數:	1 online resource (353 pages)
標題:	Business planning.
標題:	Business enterprises - Finance.
ISBN:	9780749464622
ISBN:	9780749472832
ISBN:	9780749472849
書目註:	Includes bibliographical references and index.
內容註:	The business plan workbook : a practical guide to new venture creation and development, 8th edition -- Contents -- Preface -- How to use th e workbook -- Why prepare a business plan? -- What backers look out for -- Phase One: Strategy and purpose -- Introduction -- Assignment 1: Coming up with a winning idea for your business plan -- Assignment 2: Strategy - the big picture -- Assignment 3: You and your team -- Phase Two: Market research -- Introduction -- Assignment 4: Researching customers -- Assignment 5: Researching competitors -- Assignment 6: A plan for market research -- Phase Three: Competitive marketing strategies -- Introduction -- Assignment 7: Products and/or services -- Assignment 8: Pricing -- Assignment 9: Advertising and promotion -- Assignment 10: Place and distribution -- Assignment
電子資源:	http://portal.igpublish.com/iglibrary/search/KOGANB0000955.html

The business plan workbook :a practical guide to new venture creation and development /
Barrow, Colin.

The business plan workbook :a practical guide to new venture creation and development /Colin Barrow, Paul Barrow and Robert Brown. - eigth edition. - London ;Kogan Page Ltd.,2015. - 1 online resource (353 pages)

Includes bibliographical references and index.

The business plan workbook : a practical guide to new venture creation and development, 8th edition -- Contents -- Preface -- How to use th e workbook -- Why prepare a business plan? -- What backers look out for -- Phase One: Strategy and purpose -- Introduction -- Assignment 1: Coming up with a winning idea for your business plan -- Assignment 2: Strategy - the big picture -- Assignment 3: You and your team -- Phase Two: Market research -- Introduction -- Assignment 4: Researching customers -- Assignment 5: Researching competitors -- Assignment 6: A plan for market research -- Phase Three: Competitive marketing strategies -- Introduction -- Assignment 7: Products and/or services -- Assignment 8: Pricing -- Assignment 9: Advertising and promotion -- Assignment 10: Place and distribution -- Assignment

ISBN: 9780749464622Subjects--Topical Terms:

337897
Business planning.

LC Class. No.: HD30.28 / .B3685 2015

Dewey Class. No.: 658.4/01

The business plan workbook :a practical guide to new venture creation and development /
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505 0 $a 11: People, Process and Physical Environment -- Phase Four: Operations and staffing -- Introduction -- Assignment 12: The selling methods plan -- Assignment 13: Making, outsourcing and supplies -- Assignment 14: People and related matters -- Assignment 15: Legal and regulatory factors -- Assignment 16: Building a website -- Assignment 17: Communication systems -- Phase Five: Forecasting results -- Introduction -- Assignment 18: The sales forecast -- Assignment 19: Cash-flow projections -- Assignment 20: The profit and loss account -- Assignment
505 0 $a 21: The balance sheet -- Assignment 22: Break-even analysis -- Assignment 23: Estimating financing requirements -- Assignment 24: Stress testing your business projections -- Phase Six: Business controls -- Introduction -- Assignment 25: Financial controls -- Assignment 26: Sales and marketing controls -- Assignment 27: Other business controls -- Assignment 28: Planning for growth -- Phase Seven: Writing up and presenting your business plan -- Introduction -- Assignment 29: Writing up and presenting your business plan -- Index of online business planning resources -- Index
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