大葉大學圖書館 |

Wireless data services :technologies, business models, and global markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	384.3/3
書名/作者:	Wireless data services : : technologies, business models, and global markets // Chetan Sharma, Yasuhisa Nakamura.
作者:	Sharma, Chetan,
其他作者:	Nakamura, Yasuhisa,
面頁冊數:	1 online resource (xxxvii, 361 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Telecommunication.
標題:	Technological innovations.
標題:	Electronic commerce.
標題:	Wireless communication systems.
ISBN:	9780511541216 (ebook)
摘要、提要註:	There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.
電子資源:	http://dx.doi.org/10.1017/CBO9780511541216

Wireless data services :technologies, business models, and global markets /
Sharma, Chetan,

Wireless data services :technologies, business models, and global markets /Chetan Sharma, Yasuhisa Nakamura. - 1 online resource (xxxvii, 361 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

ISBN: 9780511541216 (ebook)Subjects--Topical Terms:

204153
Telecommunication.

LC Class. No.: HE7631 / .S53 2003

Dewey Class. No.: 384.3/3

Wireless data services :technologies, business models, and global markets /
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