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Intellectual property for managers and investors :a guide to evaluating, protecting, and exploiting IP /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	346.048
書名/作者:	Intellectual property for managers and investors : : a guide to evaluating, protecting, and exploiting IP // Steven J. Frank.
其他題名:	Intellectual Property for Managers & Investors
作者:	Frank, Steven J.,
面頁冊數:	1 online resource (xii, 170 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Intellectual property.
標題:	Industrial property.
ISBN:	9780511541209 (ebook)
內容註:	1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions.
摘要、提要註:	This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
電子資源:	http://dx.doi.org/10.1017/CBO9780511541209

Intellectual property for managers and investors :a guide to evaluating, protecting, and exploiting IP /
Frank, Steven J.,

Intellectual property for managers and investors :a guide to evaluating, protecting, and exploiting IP /Intellectual Property for Managers & InvestorsSteven J. Frank. - 1 online resource (xii, 170 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions.

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

ISBN: 9780511541209 (ebook)Subjects--Topical Terms:

191043
Intellectual property.

LC Class. No.: K1401 / .F73 2006

Dewey Class. No.: 346.048

Intellectual property for managers and investors :a guide to evaluating, protecting, and exploiting IP /
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520 $a This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
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