大葉大學圖書館 |

The winning message :candidate behavior, campaign discourse, and democracy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	324.7/0973
書名/作者:	The winning message : : candidate behavior, campaign discourse, and democracy // Adam F. Simon.
作者:	Simon, Adam F.,
面頁冊數:	1 online resource (xvi, 181 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Politics, Practical - United States.
標題:	Political participation - United States.
標題:	Political campaigns - United States.
標題:	United States - Economic conditions - To 1865.
ISBN:	9780511613524 (ebook)
摘要、提要註:	This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.
電子資源:	http://dx.doi.org/10.1017/CBO9780511613524

The winning message :candidate behavior, campaign discourse, and democracy /
Simon, Adam F.,1965-

The winning message :candidate behavior, campaign discourse, and democracy /Adam F. Simon. - 1 online resource (xvi, 181 pages) :digital, PDF file(s). - Communication, society and politics. - Communication, society and politics..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

ISBN: 9780511613524 (ebook)Subjects--Topical Terms:

642698
Politics, Practical
--United States.Subjects--Geographical Terms:

338488
United States
--Economic conditions--To 1865.

LC Class. No.: JK1726 / .S55 2002

Dewey Class. No.: 324.7/0973

The winning message :candidate behavior, campaign discourse, and democracy /
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