The economics of information technol...
Farrell, Joseph

 

  • The economics of information technology :an introduction /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.47004
    書名/作者: The economics of information technology : : an introduction // Hal R. Varian, Joseph Farrell, Carl Shapiro.
    作者: Varian, Hal R.,
    其他作者: Farrell, Joseph
    面頁冊數: 1 online resource (x, 102 pages) : : digital, PDF file(s).
    附註: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
    標題: Information technology - Economic aspects.
    標題: Computer industry.
    ISBN: 9780511754166 (ebook)
    摘要、提要註: The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
    電子資源: http://dx.doi.org/10.1017/CBO9780511754166
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