大葉大學圖書館 |

The social organization[electronic resource] :managing human capital through social media /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.872
書名/作者:	The social organization : managing human capital through social media // edited by Amelia Manuti, Pasquale Davide de Palma.
其他作者:	Manuti, Amelia.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xvi, 93 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Internet marketing.
標題:	Social media.
標題:	Human capital - Management.
標題:	Business and Management.
標題:	Innovation/Technology Management.
標題:	Organization.
標題:	Business Strategy/Leadership.
標題:	Development Economics.
標題:	Marketing.
標題:	Management.
ISBN:	9781137585356
ISBN:	9781349844043
摘要、提要註:	Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
電子資源:	http://dx.doi.org/10.1057/9781137585356

The social organization[electronic resource] :managing human capital through social media /
The social organizationmanaging human capital through social media /[electronic resource] :edited by Amelia Manuti, Pasquale Davide de Palma. - London :Palgrave Macmillan UK :2016. - xvi, 93 p. :ill., digital ;24 cm.

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

ISBN: 9781137585356

Standard No.: 10.1057/9781137585356doiSubjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

The social organization[electronic resource] :managing human capital through social media /
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