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Applied crisis communication and cri...

Coombs, W. Timothy.

Applied crisis communication and crisis management :cases and exercises /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4/056
書名/作者:	Applied crisis communication and crisis management : : cases and exercises // W. Timothy Coombs.
作者:	Coombs, W. Timothy.
出版者:	Thousand Oaks, CA : : SAGE,, c2014.
面頁冊數:	245 p. : : ill. ;; 26 cm.
標題:	Crisis management.
標題:	Business communication.
標題:	Management.
ISBN:	9781452217802 (pbk.) :
ISBN:	1452217807 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.

Applied crisis communication and crisis management :cases and exercises /
Coombs, W. Timothy.

Applied crisis communication and crisis management :cases and exercises /W. Timothy Coombs. - Thousand Oaks, CA :SAGE,c2014. - 245 p. :ill. ;26 cm.

Includes bibliographical references and index.

A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.

ISBN: 9781452217802 (pbk.) :NTD 2,124

LCCN: 2013001199Subjects--Topical Terms:

184593
Crisis management.

LC Class. No.: HD49 / .C6625 2014

Dewey Class. No.: 658.4/056

Applied crisis communication and crisis management :cases and exercises /
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020 $a 1452217807 (pbk.)
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245 1 0 $a Applied crisis communication and crisis management : $b cases and exercises / $c W. Timothy Coombs.
260 $a Thousand Oaks, CA : $b SAGE, $c c2014.
300 $a 245 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 $a A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
650 0 $a Crisis management. $3 184593
650 0 $a Business communication. $3 172145
650 0 $a Management. $3 177785