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Marketing technologies[electronic re...

Simakova, Elena, (1973-)

Marketing technologies[electronic resource] :corporate cultures and technological change /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381
書名/作者:	Marketing technologies : corporate cultures and technological change // Elena Simakova.
作者:	Simakova, Elena,
出版者:	New York, N.Y. : : Routledge,, 2013.
面頁冊數:	xvi, 185 p.
標題:	Organizational change.
標題:	Electronic commerce.
標題:	Technological innovations - Economic aspects.
標題:	Management - Technological innovations.
ISBN:	9780203102039 (e-book : PDF)
書目註:	Includes bibliographical references (p. [168]-181) and index.
內容註:	1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
電子資源:	http://www.tandfebooks.com/isbn/9780203102039

Marketing technologies[electronic resource] :corporate cultures and technological change /
Simakova, Elena,1973-

Marketing technologiescorporate cultures and technological change /[electronic resource] :Elena Simakova. - New York, N.Y. :Routledge,2013. - xvi, 185 p. - Routledge studies in innovation, organization and technology ;25. - Routledge studies in innovation, organization and technology ;7..

Includes bibliographical references (p. [168]-181) and index.

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.

Mode of access: World Wide Web.

ISBN: 9780203102039 (e-book : PDF)Subjects--Topical Terms:

179753
Organizational change.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD58.8 / .S576 2013

Dewey Class. No.: 381 / S588

Marketing technologies[electronic resource] :corporate cultures and technological change /
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020 $a 9780203102039 (e-book : PDF)
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040 $a FlBoTFG $c FlBoTFG
050 $a HD58.8 $b .S576 2013
082 $a 381 $b S588
100 1 $a Simakova, Elena, $d 1973- $3 608669
245 1 0 $a Marketing technologies $h [electronic resource] : $b corporate cultures and technological change / $c Elena Simakova.
260 $a New York, N.Y. : $b Routledge, $c 2013.
300 $a xvi, 185 p.
490 1 $a Routledge studies in innovation, organization and technology ; $v 25
504 $a Includes bibliographical references (p. [168]-181) and index.
505 0 $a 1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Organizational change. $3 179753
650 0 $a Electronic commerce. $3 181398
650 0 $a Technological innovations $x Economic aspects. $3 341296
650 0 $a Management $x Technological innovations. $3 549090
655 7 $a Electronic books. $2 local $3 336502
776 1 $z 9780415624770 (hardback)
830 0 $a Routledge studies in innovation, organization and technology ; $v 7. $3 384407
856 4 0 $u http://www.tandfebooks.com/isbn/9780203102039

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