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Gender, culture, and consumer behavi...

Otnes, Cele.

Gender, culture, and consumer behavior[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8342
書名/作者:	Gender, culture, and consumer behavior/ edited by Cele C. Otnes, Linda Tuncay Zayer.
其他作者:	Otnes, Cele.
出版者:	New York : : Routledge Academic,, 2012.
面頁冊數:	xxxi, 450 p. : : ill.
標題:	Consumer behavior.
標題:	Consumer behavior - Cross-cultural studies.
標題:	Consumption (Economics) - Social aspects.
ISBN:	9780203127575 (e-book : PDF)
書目註:	Includes bibliographical references and indexes.
內容註:	section 1. Feminist theory and discourses -- section 2. Media, advertising, and gender -- section 3. Gender, culture, and the market -- section 4. Masculine discourses -- section 5. New directions.
摘要、提要註:	"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--
電子資源:	http://www.tandfebooks.com/isbn/9780203127575

Gender, culture, and consumer behavior[electronic resource] /
Gender, culture, and consumer behavior[electronic resource] /edited by Cele C. Otnes, Linda Tuncay Zayer. - New York :Routledge Academic,2012. - xxxi, 450 p. :ill.

Includes bibliographical references and indexes.

section 1. Feminist theory and discourses -- section 2. Media, advertising, and gender -- section 3. Gender, culture, and the market -- section 4. Masculine discourses -- section 5. New directions.

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--

Mode of access: World Wide Web.

ISBN: 9780203127575 (e-book : PDF)Subjects--Topical Terms:

184151
Consumer behavior.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.32 / .G457 2012

Dewey Class. No.: 658.8342 / G325

Gender, culture, and consumer behavior[electronic resource] /
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245 0 0 $a Gender, culture, and consumer behavior $h [electronic resource] / $c edited by Cele C. Otnes, Linda Tuncay Zayer.
260 $a New York : $b Routledge Academic, $c 2012.
300 $a xxxi, 450 p. : $b ill.
504 $a Includes bibliographical references and indexes.
505 0 $a section 1. Feminist theory and discourses -- section 2. Media, advertising, and gender -- section 3. Gender, culture, and the market -- section 4. Masculine discourses -- section 5. New directions.
520 $a "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- $c Provided by publisher.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 184151
650 0 $a Consumer behavior $x Cross-cultural studies. $3 608593
650 0 $a Consumption (Economics) $x Social aspects. $3 339170
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Otnes, Cele. $3 608591
700 1 $a Tuncay-Zayer, Linda. $3 608592
776 1 $z 9781848729469 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203127575

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