大葉大學圖書館 |

登入

回首頁

Understanding consumer behavior and ...

Castaño, Raquel, (1962-)

Understanding consumer behavior and consumption experience /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/342
書名/作者:	Understanding consumer behavior and consumption experience // by Rajagopal and Raquel Castaño.
作者:	Rajagopal,
其他作者:	Castaño, Raquel,
面頁冊數:	PDFs (303 pages).
標題:	Consumer behavior.
標題:	Consumption (Economics)
ISBN:	9781466675193 (ebook)
ISBN:	9781466675186
書目註:	Includes bibliographical references.
內容註:	Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
摘要、提要註:	"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6

Understanding consumer behavior and consumption experience /
Rajagopal,1957-

Understanding consumer behavior and consumption experience /by Rajagopal and Raquel Castaño. - PDFs (303 pages).

Includes bibliographical references.

Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.

Restricted to subscribers or individual electronic text purchasers.

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466675193 (ebook)

Standard No.: 10.4018/978-1-4666-7518-6doi

LCCN: 2014045047Subjects--Topical Terms:

184151
Consumer behavior.
Subjects--Index Terms:

Brand relationships

LC Class. No.: HF5415.32 / .R353 2015e

Dewey Class. No.: 658.8/342

Understanding consumer behavior and consumption experience /
LDR:02331nam a2200445 i 4500 001 427462
003 IGIG
005 20150226222551.0
008 151130s2015 pau fob 000 0 eng d
010 $a 2014045047
020 $a 9781466675193 (ebook)
020 $a 9781466675186 $q print
024 7 $a 10.4018/978-1-4666-7518-6 $2 doi
035 $a (CaBNVSL)gtp00561876
035 $a (OCoLC)904153685
035 $a 00000150
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.32 $b .R353 2015e
082 0 4 $a 658.8/342 $2 23
100 0 $a Rajagopal, $d 1957- $3 481033
245 1 0 $a Understanding consumer behavior and consumption experience / $c by Rajagopal and Raquel Castaño.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (303 pages).
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitude -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnicity and consumerism -- Consumer behavior in the e-marketplace -- Routes to market.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 184151
650 0 $a Consumption (Economics) $3 339554
653 $a Brand relationships
653 $a Consumer emotions
653 $a Cross-cultural perceptions
653 $a Customer vulnerability
653 $a Multicultural marketing
653 $a Social media
653 $a Virtual markets
700 1 $a Castaño, Raquel, $d 1962- $e author. $3 608129
710 2 $a IGI Global, $e publisher. $3 608005
776 0 $c (Original) $w (DLC)2014045047
776 0 8 $i Print version: $z 1466675187 $z 9781466675186 $w (DLC) 2014045047
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6

筆 0 讀者評論

多媒體

多媒體檔案
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6

評論

新增評論分享你的心得

Export

取書館別