大葉大學圖書館 |

Computer-mediated marketing strategies :social media and online brand communities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Computer-mediated marketing strategies : : social media and online brand communities // Gordon Bowen and Wilson Ozuem, editor.
其他作者:	Bowen, Gordon,
面頁冊數:	PDFs (406 pages).
標題:	Internet marketing - Social aspects.
標題:	Online social networks.
標題:	Social media.
標題:	Marketing - Social aspects.
ISBN:	9781466665965 (ebook)
ISBN:	9781466665958
ISBN:	9781466665989
書目註:	Includes bibliographical references.
內容註:	Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.
摘要、提要註:	"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8

Computer-mediated marketing strategies :social media and online brand communities /
Computer-mediated marketing strategies :social media and online brand communities /Gordon Bowen and Wilson Ozuem, editor. - PDFs (406 pages).

Includes bibliographical references.

Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466665965 (ebook)

Standard No.: 10.4018/978-1-4666-6595-8doi

LCCN: 2014034186Subjects--Topical Terms:

446465
Internet marketing
--Social aspects.Subjects--Index Terms:

Competitive advantage

LC Class. No.: HF5415.1265 / .C655 2015e

Dewey Class. No.: 658.8/72

Computer-mediated marketing strategies :social media and online brand communities /
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505 0 $a Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen -- Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli -- Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda -- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara -- Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem -- Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume -- Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem -- Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem -- Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.
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530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing $x Social aspects. $3 446465
650 0 $a Online social networks. $3 337142
650 0 $a Social media. $3 350802
650 0 $a Marketing $x Social aspects. $3 405718
653 $a Competitive advantage
653 $a Consumer behavior
653 $a Digital engagement
653 $a Digital marketing communications
653 $a Future trends in social networks
653 $a Retail store front
653 $a Stakeholder interaction
653 $a Web analytics
700 1 $a Bowen, Gordon, $d 1950- $e editor. $3 608079
700 1 $a Ozuem, Wilson, $d 1974- $e editor. $3 608080
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