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Developing churn models using data m...

IGI Global,

Developing churn models using data mining techniques and social network analysis /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/342
書名/作者:	Developing churn models using data mining techniques and social network analysis // by Goran Klepac, Robert Kopal and Leo Mrsic.
作者:	Klepac, Goran,
其他作者:	Kopal, Robert,
面頁冊數:	PDFs (308 pages).
附註:	"Research essentials collection".
標題:	Customer loyalty.
標題:	Consumer satisfaction.
標題:	Data mining.
ISBN:	9781466662896 (ebook)
ISBN:	9781466662889
ISBN:	9781466662919
書目註:	Includes bibliographical references.
內容註:	Churn problem in everyday business -- Setting (realistic) business aims -- Data mining techniques for churn mitigation/detection: intrinsic attributes approach -- Social network analysis (SNA) for churn mitigation/detection: introduction and metrics -- Data preparation and churn detection -- Churn analysis using selected structured analytic techniques -- Attribute relevance analysis -- From churn models to churn solution -- Measuring predictive power -- Churn model development, monitoring, and adjustment -- Churn case studies.
摘要、提要註:	"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6288-9

Developing churn models using data mining techniques and social network analysis /
Klepac, Goran,1972-

Developing churn models using data mining techniques and social network analysis /by Goran Klepac, Robert Kopal and Leo Mrsic. - PDFs (308 pages).

"Research essentials collection".

Includes bibliographical references.

Churn problem in everyday business -- Setting (realistic) business aims -- Data mining techniques for churn mitigation/detection: intrinsic attributes approach -- Social network analysis (SNA) for churn mitigation/detection: introduction and metrics -- Data preparation and churn detection -- Churn analysis using selected structured analytic techniques -- Attribute relevance analysis -- From churn models to churn solution -- Measuring predictive power -- Churn model development, monitoring, and adjustment -- Churn case studies.

Restricted to subscribers or individual electronic text purchasers.

"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466662896 (ebook)

Standard No.: 10.4018/978-1-4666-6288-9doi

LCCN: 2014017276Subjects--Topical Terms:

340841
Customer loyalty.
Subjects--Index Terms:

Attribute relevance analysis

LC Class. No.: HF5415.525 / .K56 2014e

Dewey Class. No.: 658.8/342

Developing churn models using data mining techniques and social network analysis /
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100 1 $a Klepac, Goran, $d 1972- $e author. $3 608053
245 1 0 $a Developing churn models using data mining techniques and social network analysis / $c by Goran Klepac, Robert Kopal and Leo Mrsic.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a PDFs (308 pages).
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
500 $a "Research essentials collection".
504 $a Includes bibliographical references.
505 0 $a Churn problem in everyday business -- Setting (realistic) business aims -- Data mining techniques for churn mitigation/detection: intrinsic attributes approach -- Social network analysis (SNA) for churn mitigation/detection: introduction and metrics -- Data preparation and churn detection -- Churn analysis using selected structured analytic techniques -- Attribute relevance analysis -- From churn models to churn solution -- Measuring predictive power -- Churn model development, monitoring, and adjustment -- Churn case studies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Customer loyalty. $3 340841
650 0 $a Consumer satisfaction. $3 190751
650 0 $a Data mining. $3 337740
653 $a Attribute relevance analysis
653 $a Behavioral variables
653 $a Churn prediction
653 $a Data sampling
653 $a Predictive analytics
653 $a Risk management
653 $a Web analytics
700 1 $a Kopal, Robert, $d 1964- $e author. $3 608054
700 1 $a Mrsic, Leo, $d 1973- $e author. $3 608055
710 2 $a IGI Global, $e publisher. $3 608005
776 0 $c (Original) $w (DLC)2014017276
776 0 8 $i Print version: $z 1466662883 $z 9781466662889 $w (DLC) 2014017276
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6288-9

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